In 2024, we built our sponsorships with one big goal: to make cycling inclusive and accessible.
WHO WE SUPPORT
TEAMS
Ghost Factory Racing Team | @ghost_factory_racing
Ghost Factory Racing Team consists of five international talents from five different countries. They are the most diverse international mountain bike team in the World Cup. Their success confirms their approach, that in the sport of mountain biking, you can achieve a lot through trust and cooperation, common goals and a strong and profound team spirit. This includes not only fair play and respect among the team, but also towards the competition.
Saint Augustine's University | @saucycling
In April 2020, Saint Augustine’s University (SAU) launched the first HBCU cycling team in the country through its School of Business, Management, and Technology. Approved and registered by USA Cycling to compete in the collegiate club Atlantic division against dozens of other schools in the Southeast. The team is coached by professors Umar Muhammad and Dr. Mark Janas, both of whom teach sport management courses at Saint Augustine’s University.
Saris + NoPinz | @saris.nopinz
Saris + Nopinz is an elite eRacing team of athletes driving the development of an entirely new discipline of cycling; pushing the boundaries and expanding cycling’s accessibility worldwide. The team is comprised of professionals, entrepreneurs, moms and dads, and current and former professional athletes from all across the globe. Find out more about the team.
Photo Credit: Anna Min
Stamina Racing Collective | @stamina.racing.collective
Stamina Racing Collective was founded in July of 2020. As a BIPOC-centered team, Stamina works to strengthen and diversify the pipeline of FTW (femme/trans/women) riders in competitive cycling. Only 15% of licensed racers in USA cycling are those in women's fields, even fewer of those identify as Black, Indigenous, or People of Color. Stamina is here to change that. They compete in road, cyclocross, and gravel events across the Midwest, volunteer in our community to enhance ridership, and consult with race directors and brand partners to build a more inclusive industry.
ATHLETES
Ted King | @iamtedking
After a ten-year career in the World Tour ranks of professional road racing, Ted thought he was hanging up his wheels and setting off towards the horizon of retirement in 2015. But his fondness for the sport of cycling was too strong and it’s like he never left! Ted is a brand ambassador, gravel cyclist, racer, advocate, and consultant on all things two-wheels.
Laura King | @lauracameronking
Laura grew up in Seattle, Washington where she swam competitively, kickstarting a lifelong love of endurance sports. She attended the University of Washington where she joined the triathlon club in order to fuel her competitive spirit. With a personality that seemed to gravitate toward endurance sports, she competed in all distances of triathlon while pursuing her career in sales and marketing in the outdoor industry.
A move to the birthplace of mountain biking, Marin County, California, shifted her endurance sport passion to all things cycling, especially mountain biking. She was inspired by the cycling community in Marin and later met her husband, professional cyclist Ted King, there.
Through her social media platform and work to expand cycling participation, Laura has used her voice to advocate for the representation of women in the sport of cycling. She has been outspoken about the ability for women to simultaneously have children while continuing to pursue their passions. Throughout her pregnancy, Laura was able to ride over 7,000 miles, which enabled her to maintain what fuels her spirit. She is passionate about highlighting the positives of a life with children and the ability for it to exist in harmony with one’s own endeavors. Laura enjoys traveling with her husband Ted King and two small children to race and ride bikes, foster community and encourage growth of the sport.
Reece Wallace | @reece_wallace
Reece Wallace is a professional free ride mountain biker from Nanaimo, British Columbia. Reece specializes in creating videos such as his latest 'Flight Path' & 'Pleign' as well as competing in the world's largest events like Red Bull Rampage and the Crankworx series. When he's not on the road, you can find Reece in the sky flying his airplane or building trails near his home on Vancouver Island.
Rémy Métailler | @remymetailler
Rémy Métailler is originally from France, but has been living in Canada near Vancouver, BC, since 2013. He first came for the love of skiing and biking, and Squamish is now home. Rémy is a professional Mountain Biker, specializing in downhill and freeride but also trail riding. Invited to Red Bull Rampage in 2015, 16, 17 and 2018, he also focuses on producing numerous short web edits. Nowadays you can find him in the forest, riding his trail bike or hitting big jumps and sharing his riding experience with his Trail Preview series on YouTube.
lance haidet | @lancy_pants
Lance was born in and currently calls San Luis Obispo, CA home, but spent his teen years growing up in Bend, OR. Through Bend’s amazing community, endless trail systems, and the support of his friends and family, he quickly fell in love with mountain biking and the freedom that it offered.
Eventually, he found out he wasn't so bad at staying upright and could pedal a bike pretty well. Since then, Lance has raced professionally across almost every discipline in cycling, all while getting his Mechanical Engineering Degree from Cal Poly, San Luis Obispo. This year, Lance has fully embraced the gravel and endurance MTB scene and has already secured a podium in the BWR Triple Crown. For the remainder of the season, he has his eyes set on the Lifetime Grand Prix, Oregon Trail Gravel, Breck Epic, and as many Cyclocross races as he can fit into his crazy schedule.
When not traveling, racing, or training, you can find Lance out camping, trail running, off-shore kayak fishing, or at home making sourdough and drinking copious amounts of coffee.
morgan pearson | @morgan_cadwell_pearson
Born in Washington D.C. and raised in New Jersey, Pearson started triathlon in 2018 after winning age group nationals in 2017 as a rookie. Qualifying for the National team in his first year of the sport, he then became the first American male to qualify for Tokyo 2020 Olympic Games thanks to an outstanding bronze at WTCS Yokohama, a result he quickly followed with silver at WTCS Leeds before running the USA Mixed Relay team to Olympic silver in Japan. In 2024 won the Yokohama WTCS.