Bike Your Brat to Work Day: You BIke, We Buy

Madisonians have risen early to buy an AM bratwurst or two (or twelve) for over a decade at the World's Largest Brat Fest kick-off event: Take Your Brat to Work Day. This year marks the fourth year that we'll be there with Brat Bucks in hand buying brats (up to six per rider!) for the first 100 hungry cyclists. We call it Bike Your Brat to Work Day, or #BYBTWD for short.


Friday, May 26th from 6:00am – 9:00am


The World's Largest Brat Fest at Willow Island


We'll buy the first 100 cyclists up to 6 brats. Plus, bikes get to cut the line – a perk almost as enticing as the pre-paid bratwurst itself.

Cyclists at Madison Brat Fest

But wait, there's more brat rewards for cyclists. If you're around for the remainder of the brat-filled Memorial weekend celebration, we'll also give away a free brat to the first 50 cyclists at Brat Fest between 11am – 1pm, Saturday – Monday.

Cyclist at Madison Brat Fest