Launched in 2010, 20 by 2020 was a campaign to provide bicycle supporters the chance to help move bicycling forward in the Madison community.
The goal was to encourage 10,000 Madisonians to simply sign a pledge in support of bicycling to show how important the bike is to our community. Because we believed that when we join together, we could transform Madison to one of the country’s best bicycling cities to one of the best in the world.